Becoming Entrefied
Attached

Becoming Entrefied

  • 199 Episodes
  • English
  • Last updated Jul 23, 2021
Become a supporter
Entrefied VIP
You gain these 5 features (1.) Your name as a supporter on our site. (2.) A shoutout on the next episode. (3.) Your content promoted by us on 1 episode. (4.) A successful, exclusive community. (5.) A Free, expertly taught course on success principles
Donate
Make a 1-time donation
This is a 100% member-supported show. We are sick of the ads! Please help keep our lights on with a helpful donation.
« Back to episodes

ENT 70: How to Dominate the Market with Your Business - Entrefied Mission Statement v 1.8

Feb 19, 2020 • E70 • 00:15:39

People buy brands, not products.

Brandless pop-up in Los Angeles in 2018. Brandless Inc., direct-to-consumer personal care and packaged goods company are closing down. Brandless will stop taking orders and cut about 70 employees, less than two years after SoftBank Group Corp.'s Vision Fund said it would invest $240 million in the startup. 

A company with no brand completely failed.

You need a brand. You always see these tv commercials for companies about their brand and what they offer. Coca Cola is everywhere because they realize people buy the brand, not really the product.

Look around you and count all the brands you see. Apple phone? Apple earbuds? Nike shoes? What brand are your clothes and handbag? The brand is all we care about.

Recommended Read: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Support the show

Image
Title